Portland, OR·Available for new projects

Custom code & WordPress,
done right.

> Custom WordPress themes & plugins_

Building for the web professionally since 2000 (26+ years), for businesses directly and as a behind-the-scenes development partner for design agencies and dev firms. Need extra development capacity for your agency's clients? I can serve your agency's development needs under your brand. I do what I'm good at, so you're free to do what you're good at. You work directly with the person writing your code: no account managers, no outsourcing, no surprises.

happy customers
EquityPoint Real Estate Cyphon Digital Love Our VetsLove Our Vets Log Trinity Lutheran Church Champoeg Farme Salem Naturopathic ClinicSalem Naturopathic Clinic Platinum Records The Open Table Resolution StrategiesResolution Strategies Norris Concrete Sundeleaf Painting Swag Northwest Welby O'Brien Yellow Emperor Apparatus Team Contractor Services Birch Community Services Youth Dynamics Phoenix Industrial RedevelopmentPhoenix Industrial Redevelopment Cascade Web Development Basho RiakBasho Riak Todd Wold EquityPoint Real Estate Cyphon Digital Love Our VetsLove Our Vets Log Trinity Lutheran Church Champoeg Farme Salem Naturopathic ClinicSalem Naturopathic Clinic Platinum Records The Open Table Resolution StrategiesResolution Strategies Norris Concrete Sundeleaf Painting Swag Northwest Welby O'Brien Yellow Emperor Apparatus Team Contractor Services Birch Community Services Youth Dynamics Phoenix Industrial RedevelopmentPhoenix Industrial Redevelopment Cascade Web Development Basho RiakBasho Riak Todd Wold
services

Everything your website needs, from first commit to urgent fixes.

Most of our work lives in WordPress, and we've seen (and fixed) it all as the platform has grown. When off-the-shelf won't cut it, we write it from scratch.

Custom Programming

Web apps, tools and back-office systems built to fit how your business actually works.

  • PHP, JavaScript & SQL web applications
  • API integrations
  • Payment & CRM integrations
  • Database design & data migration
  • Maps, booking & scheduling tools
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Custom WordPress Development

Plugins and features you can't buy off the shelf, written cleanly and update-safe.

  • Custom plugins & shortcodes
  • Gutenberg blocks & ACF builds
  • Custom post types & taxonomies
  • WooCommerce customization
  • Third-party API & IDX integrations
  • White-label builds for agencies & dev firms
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WordPress Theming

Pixel-accurate themes from your design, or a fresh responsive look for an aging site.

  • Custom themes from Figma / PSD / XD
  • Child themes for safe updates
  • Block (FSE) & classic themes
  • Responsive, mobile-first layouts
  • Accessibility & Core Web Vitals
  • Agency design hand-offs, built to spec
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Hacked Site Cleanup

Malware, spam redirects, injected code or a blacklisted domain? We clean it and lock it down.

  • Malware & backdoor removal
  • Google blacklist & warning removal
  • Spam / SEO-hack & redirect cleanup
  • Hardening, firewall & 2FA setup
  • Root-cause report & prevention
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Migrations & Upgrades

Move hosts, platforms or PHP versions with zero lost content and minimal downtime.

  • Host-to-host WordPress moves
  • ASP / static / Wix / Squarespace to WordPress
  • Domain, DNS & email transfers
  • PHP 8.x & plugin compatibility upgrades
  • SSL, CDN & caching setup
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Maintenance & Support

A real developer on call. Updates, backups, monitoring and quick fixes when you need them.

  • Core, theme & plugin updates
  • Off-site backups & uptime monitoring
  • Speed & performance tuning
  • Content edits & small features
  • Troubleshooting & bug fixes
  • White-label care for agency client sites
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AI Chat Assistants & AI Site Search

Help visitors get answers faster with an AI chat assistant and smarter, AI-powered search on your own site.

  • AI chat assistants that answer from your content
  • AI-powered site search
  • Help choosing the right AI service or plugin
  • Setup, tuning & ongoing support
  • llms.txt & structured data
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Not sure what you need?

Describe the problem in plain English. We'll recommend the simplest path, even if that's "you don't need us."

Ask a question
alert: site compromised

Hacked WordPress site? We'll clean it up fast.

Spam pages, strange redirects, a red "Deceptive site ahead" warning or a host suspension. We find every backdoor, clean files and database, get you off blacklists, and harden the site so it stays clean.

  • Scan & diagnose
  • Remove malware
  • Harden & patch
  • Monitor
about efishinsea

Efficient. Creative. Easy to work with.

At efishinsea, we build professional web applications that welcome your audience and clearly showcase your organization, products and services, from simple redesigns to database-driven commerce, custom integrations and content-managed sites.

“I work for you. Let me do what I'm good at so you can be free to do what you're good at.”

— Sam Miller, founder

That's the whole idea. You shouldn't have to become a part-time web developer to keep your site fast, secure and working. Clients stay for years because the work is fast, the code is clean, and questions get answered by the developer, in plain English. Our goal is excellent, timely service at fair prices and a genuinely positive experience.

WordPress PHP 8 JavaScript jQuery MySQL WooCommerce Gutenberg / ACF API Integrations Bootstrap HTML5 / CSS3 Host Management Cloudflare Google Maps API Technical SEO
A recent efishinsea client website
0 Years as a professional developer
0 Years building with WordPress
0 Sites built, fixed & maintained
24-48h Typical hack-cleanup turnaround
  1. 01

    Discover

    A quick call or email to understand goals, budget and timeline.

  2. 02

    Plan

    A clear proposal: scope, milestones and a fixed or hourly estimate.

  3. 03

    Build

    Staging site, regular check-ins, clean and documented code.

  4. 04

    Launch & care

    Go-live, training, then updates and support as long as you need.

kind words

Kind words from amazing clients

I’ve worked with Sam for more than 20 years, as a marketing consultancy owner and as an in-house marketing executive. He has programmed websites for my business, my clients, and the companies where I’ve led marketing, and he has consistently earned my trust through his expertise, work ethic, and follow-through.

Whenever I’ve had to work with other developers, I’ve wished I could bring Sam in. When I have a choice, he’s the person I want…

Todd Wold Marketing Executive & Consultant, Todd Wold

Sam has been a trusted partner of Cascade since 2007. His ability to diagnose and address issues in the complex world of WordPress is like nothing I have witnessed. He also brings the tenacity and commitment of a road tested endurance athlete to every project he tackles.

Ben McKinley Cascade Web Development

Sam has worked on two of my companies sites and has done great work. He is super responsive, always willing to help when things that I am not techy enough to understand are happening, and was super patient while I was still learning how website design and hosting works. Would highly recommend Sam!

Kristen Snyder Supplement Outsourcing Solutions

Sam is wonderful to work with! He is always quick to respond and proactive in addressing any issues that arise. I especially appreciate his flexibility and collaborative approach—he enables me to handle as much as I can independently while providing support whenever needed.

Catherine Anderson Owner, Champoeg Farm est. 1856

Sam has been designing and managing both of my websites for over 15 years. He is creative, with an eye for detail, and always figures out how to accommodate my requests. Couldn't do it without his expertise! :) LoveOurVets.org and Welbyo.com

Welby O'Brien Author and Owner, Love Our Vets - PTSD Family Support, LLC

We have been extremely pleased having Sam as our website partner! He is incredibly responsive and also proactive - he reaches out to me with suggestions, current trends and issues he's observed on our site. He understands our business and finds creative ways to address our business needs. I also appreciate that he can speak in layman's terms about technical issues. I highly recommend Efishinsea as your website partner!

Carri M Salem Naturopathic Clinic

I’ve worked with Sam for several years, and he’s consistently hard-working and reliable no matter the request. He goes above and beyond to get projects finished, and he’s kind, knowledgeable and a true professional. His communication is excellent: proactive, responsive and focused on getting things done efficiently. He’s also a patient teacher who’s enabled me to manage parts of the website myself. I highly recommend his services!

Kyla Castillo Youth Dynamics

Our real estate company has worked with Sam for several years building and updating our website. We recently had him rebuild our entire website and he was very attentive to our preferences and tailoring our new website to our goals. He delivered the finished product quickly and we love it! We would definitely recommend Sam to others.

Katie Bain Principal Manager & Broker, EquityPoint Real Estate

Sam is one of the best in his field. He is extremely knowledgeable, responsive and is always staying current with industry trends. I feel completely confident referring him to anyone because I know he takes great care of his clients.

Lien Hong Owner, Cyphon Digital

We loved working with Sam especially because he's so efficient and easy to work with. Sam knows when and when not to ask questions when executing an assignment. He educates us while executing his assignments. We highly recommend Sam based on his work for Basho.com.

Stephen Condon Director of Marketing, Basho.com

I've worked directly with Sam for a number of years – he has been our principal technical resource for all things related to our collection of websites. His talent for web design, complex API programming, and web technical support is unmatched, and he is responsive and quick with all of his work. I recommend his work highly – you're just not going to find better anywhere!

Steve Kreitzberg Owner, Apparatus Team Contractor Services

Sam makes my work easy. He's fast, efficient, flexible, creative, and patient with us 'non-techies'. We get only positive comments about our website design and accessibility.

Suzanne Birch Executive Director, Birch Community Services

Sam is always very responsive and unusually creative in solving problems, and has been a valuable partner for various content types: Sam is fast with imagery and a trusted adviser on look and feel. Ever since my web sites migrated from ASP to WordPress, I regularly rely on Sam for fast fixes to the infrastructure and the template. I recommend Sam Miller unconditionally.

Eric Wolff Director of Marketing, LookingGlass Cyber Solutions

Over the course of numerous small and large projects, Sam Miller has provided tremendous value, expertise, and creative insight to our organization's web design needs. He is a skilled communicator and problem solver who can quickly sift through our requests and provide an efficient and customized solution.

Jon Laufenberg Vice President, Phoenix Industrial Redevelopment
faq

Common questions

Don't see yours? Just ask.

Yes. Alongside our direct clients, we're a behind-the-scenes development partner for design agencies and dev firms: custom WordPress builds, theming from your designers' files, custom programming, overflow work and ongoing maintenance for your clients' sites. We can work white-label under your brand, so you keep the client relationship.

Most hacked-site cleanups start the same day and are finished within 24-48 hours. We remove malware and backdoors, clean the database, request Google blacklist review if needed, and harden the site so it doesn't happen again.

Yes. We build custom themes from your design files (or design one with you), child themes for existing sites, and custom plugins, blocks and integrations written to WordPress coding standards so they stay update-safe.

Absolutely. We handle host-to-host moves, migrations from ASP, static HTML, Wix or Squarespace into WordPress, plus domains, DNS, SSL and email, with minimal or zero downtime.

We do! We have experience with many hosting companies and can help you find exactly the level of hosting support needed for your website and budget.

We're based in Portland and love working with local businesses, but most projects are handled remotely, and we work with clients around the world.

Yes, and it matters more than ever. With the advent of AI, hackers have even more tools to find and exploit website vulnerabilities faster and at greater scale, often within hours of a plugin flaw becoming public. Maintenance keeps your site patched, backed up and monitored, and covers performance tuning and small content or feature changes, with a real developer you can email directly.
./contact --now

Let's build (or fix) something.

Tell us about your project, your hacked site, or the migration you've been putting off. You'll hear back from Sam directly, usually the same business day. You focus on your business; I'll take care of the tech.

  • 503 · tap to reveal
  • Portland, Oregon · working with clients world-wide
  • Hacked site? Put URGENT in your message.